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Aesthetic electronic market

iconic skin delivered digitally-printed GSP® elements for new Media Markt in Dortmund

October 10th, 2017.

Based on a design by architectural office Nattler, iconic skin, manufacturer of innovative construction elements for glass façades, has produced an imposing glass sandwich façade for a new Media Markt in Dortmund/Hörde. The basement of the electronic market is covered with a glass envelope on a total area of 770qm. The glass façade is digitally-printed with strolling people and creates an interesting contrast to the curved expanded metal façade on the upper floor and the reduced design of the concrete base.

Art motif "Crossing"

In Dortmund an extraordinary design had been chosen. For one side of the Media Markt a print of passers-by was chosen. It gives the building an additional dynamic and underline the inviting effect of the Media Markt. About 60 GSP® elements has been printed digitally to create a weather-resistant, scratchproof, non-fading surface. Another 150 GSP® plain-coloured elements have been roller-coated printed (light grey, RAL colour 7035).

GSP® offers nearly unlimited possibilities of design, which were also used for the design of this new construction. Additionally to the colour and print compositions, some panels were arranged to  were create 2D and 3D motions. Corner elements were assembled polygonal to reproduce the swinging body of the building. Reveals, such as recessed doors, create exciting interruptions within the façade.

Quick installation progress 

All GSP® elements were produced in Gersthofen and transported in special transport frames to Dortmund. Construction documentation as well as the assembly of the panels has been managed by metal construction company Bernd Zienert. The GSP® elements (Type GSP® PUR100-V) were installed on a solid wall with a substructure. The sandwich panel offers additional insulation (u-value of 0.25 W/(m²K). The high level of prefabrication of the panels enabled a rapid construction progress and a quick closing of the façade. Within four weeks the whole GSP® façade was erected. The official opening of the Media Markt was celebrated in March 2017.


The glass façade creates an interesting contrast to the curved expanded metal façade on the upper floor.